Marketing to the Muslim Audiences in 2025

The global halal market is surging and is expected to reach $2.8 trillion by 2025 . With this growth, more brands – including non-Muslim companies – are seeking halal certifications and aligning with Muslim consumer values to tap into increasing demand . In this context, several key marketing trends are shaping how businesses connect with Muslim audiences in 2025. Below, we explore these trends and how brands targeting Muslim consumers can apply them. 

An increasingly bigger muslim consumer market is getting the brands attention

Use of AI in marketing 

AI is transforming how brands connect with their Audience.  Both in what they offer and how they tell stories.

AI-powered personalization now goes far beyond simple product recommendations. It can tailor content to reflect cultural moments, faith-based values, and individual preferences — from modest fashion suggestions to Ramadan recipes and family-friendly services.

At the same time, generative AI is helping brands produce relevant, on-brand content faster. For Muslim markets, that means AI can support storytelling that aligns with values around faith, family, community, and ethics.

But the audiences still value authenticity. The brands seeing the most success in 2025 are using AI as a tool — but ensuring the voice, values, and cultural understanding behind their campaigns remain human.

Ethical Consumer Preferences

Consumers, especially younger ones like the Millennials and Gen Z, prefer brands that care about the planet. Halal businesses can highlight their eco-friendly packaging, ethical sourcing, and fair trade practices to attract more customers who value sustainability. For instance, a halal food brand can use ethical pricing to ensure that it is affordable.

Showcasing corporate social responsibility (CSR) efforts, such as supporting local communities or reducing carbon footprints, can further strengthen brand credibility. These can be done through websites, social media, email marketing, product packaging and also on the online marketplaces. Harvard Business Review notes, consumers are 4.5× more likely to purchase from brands that align with their values . Muslim-led brands can stand out by authentically living their values thereby winning the trust of a generation that views purchasing as an expression of their principles.

Inclusion of Muslim Women

A new report shows that only 19% of Muslim women feel Muslims are shown positively in advertising, pointing to years of negative media images, especially of the hijab. This is a group of people with strong values and resilience, and they want more understanding and real representation. Brands that  manage to connect with them can gain strong loyalty, as 75% of Muslim women are more likely to buy from brands that show Muslims in a positive and real way according to a British Survey. 

The modest fashion market, primarily driven by muslim women, is expected to increase 33% from 2021 to $375 billion by 2025, driven by young consumers and popular Muslim social media influencers. Major brands have responded by launching inclusive products – from Nike’s sports hijab to Dolce & Gabbana’s Ramadan collections – signalling that representation is not only socially right but commercially smart.

More and more fashion brands focusing on Muslim women have emerged in the past few years.

Influencer Marketing 

Influencer marketing is a powerful tool as social media grows. People follow influencers who share their values and interests, building trust. This is especially true for Muslim influencers who align with halal principles. Collaborating with these influencers can boost brand awareness, as their followers trust their genuine support for products.

Additionally, encouraging user-generated content, like customer reviews, testimonials, or social media posts, makes brands feel more authentic. For halal products, this approach creates a loyal community. By partnering with relatable influencers and showcasing real customer stories, brands can connect deeply with Muslim consumers, driving engagement and loyalty. Brands can also use influencers’ content in their marketing and social platforms, increasing awareness and their own social presence.

Conclusion

Successful marketing to the Muslim audiences in 2025 means combining smart use of AI with genuine cultural understanding. AI-powered personalization helps brands connect in more relevant ways, but trust is still built through human voices, inclusive representation, and authentic storytelling. Muslim consumers value brands that respect their beliefs and show understanding beyond surface-level campaigns. The Muslim market is young, diverse, and values-driven — not a one-size-fits-all segment. Brands that listen, learn, and collaborate with Muslim voices will earn loyalty and long-term relationships.

Sources: The insights and data above were drawn from recent industry reports, Muslim market research, and expert analyses, including Muslim-focused marketing publications and surveys up to 2025. Key references include Muslim Insiders , The Halal Times , Muslim Ad Network reports , Creative Moment , and others as cited in text. These provide a current, evidence-based view of how trends like AI, ethical branding, representation, voice tech, and cultural campaigns are playing out in the Muslim consumer landscape of 2025.