Introduction

Nakamoto Games approached ViraMira in late Q2 of 2023 as a Web3 gaming platform with a solid technical foundation but poor user acquisition. Their blockchain gaming ecosystem offered play-to-earn opportunities but lacked community engagement and user awareness needed to compete against its competitors.

We established a six-month collaboration where we supported their team with a new marketing, PR and SMM strategy focused on community building, influencer partnerships, and social engagement quests. Under you can read our case study:

The Challenge

Before reaching out to us, Nakamoto Games faced critical marketing challenges like low player acquisition and retention, minimal community engagement where most of the community was focused on price speculation rather than gaming.

Their content strategy was missing the fun, viral elements that work well in Web3. Instead of using memes or influencers to spread the word, they mostly posted formal updates and AMAs that didn’t catch on or get shared by the community.

ViraMira's Strategy

We repositioned messaging around gaming experience rather than blockchain technology. Instead of leading with tokenomics, we crafted narratives around gameplay, player achievements, and community victories. We partnered with CLAIMRs to gamify user engagement by automating the creation of viral campaigns. We used giveaways, lotteries, and missions with prizes in tokens to incentivize useful behaviors from users.

Our influencer strategy targeted gaming content creators with authentic audiences from both Web2 and Web3. We implemented gamified community engagement rewarding Discord participation with exclusive in-game items, creating positive feedback loops.

We developed a meme-driven social strategy on X and Discord to adapt to the crypto culture while educating about Web3 benefits through shareable gameplay moments and player testimonials.

Execution & Adaptation

Launch coordinated across Twitter, Discord and Telegram with 15 gaming influencers creating authentic gameplay content rather than promotional announcements.

Some of our professional promotional content underperformed and we therefore pivoted to user-generated campaigns encouraging players to share content from gameplay experiences for token prizes. This authentic social proof significantly outperformed polished marketing materials.

Market sentiment shifts required emphasizing longevity over hype, showcasing consistent development and transparent communication about challenges with the community. The team held weekly AMAs and invited community members and influencers.

Results

Six-month campaign delivered substantial improvements:

Discord membership: 6,500 to 17,000 members
Daily active users: +180%
Social engagement rates: +340%
X followers: 24,000 to 72,000
New user registrations: +250%
Seven-day retention: 12% to 31%
Token price (NAKA): +822%

Users created 400+ authentic gameplay posts. Token holder distribution became healthier with longer holding periods and reduced whale concentration. We have to mention the market was also bullish most of this period and know the extraordinary results do not solely come from our work. This is the name of the game. The market can be on your side or against you, but our work surely amplified and helped Nakamoto Games to utilize the market sentiment to its fullest potential since the token price rose from 0.23 USD to 2.12 USD in the span of those 6 months.

NAKA price in the 6 months we ran the campaign

Conclusion

In Web3 the key is to balance genuine connection with smart use of hype, not rely on hype alone. Projects that stay flexible and focus on educating their audience are more likely to build lasting trust and momentum. Authenticity creates growth, but knowing when to ride a wave of attention can help accelerate it.

The Nakamoto Games case study demonstrates this balance perfectly. By pivoting from purely technically focused messaging to authentic gaming experiences and web3 native language, we achieved sustainable growth with 340% engagement increase and almost 1000% token price increase. Our success came from combining genuine community focus with strategic timing around market sentiment shifts.

Case Study: Nakamoto Games